Published in semionaut.net
Why this Kolaveri Di? 14 million hits on 3rd December 2011 and counting...
The funny thing about a viral is that – like news, it is time-bound, and after the initial buzz, fizzles so completely that you later wonder what it was about.
Kolaveri is relatable by all – and yet not quite one's own lingo. Most of it is understood yet leaves something incomplete to the Indian imagination.